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Category Management

Because Eltra is much more than your average box mover, our experienced Category Managers will support you every step of the way to optimise the profitability of your range at all times.

In cooperation with our trade marketeers we develop a clear formula for each shelf that, combined with clear packaging, ensures that the consumer blindly finds his or her way in your store presentation.

We also invest a great deal of time in following the latest trends in technologies, while frequently carrying out market research to ensure that our products are priced in line with market practice.