Partner of A-brands

For well-known A-brands such as Niko, Ledvance, Legrand and Duracell, we are not just a logistics partner. In many cases, we also create the retail packaging, displays and POS material for them. Our experienced sales team is the retailer’s single point of contact for all brands.

Our services for A-brands


With the DAAS model (Distribution As A Service) as a starting point, we have a complete menu of services. Not only for the retailer, but also for the A-brands. For example, we provide the retail packaging for NIKO in a revolutionary cardboard packaging. Our cardboard packaging machine produces up to 1000 packages per hour. We also pack many products on our blister packaging machines for WAGO, Legrand and Helia, among others.

Besides the packaging possibilities, we also take care of the complete sales process for the A-brand. The retailer has a single point of contact and the A-brand is always assured of optimal support by the professional sales team of Eltra. Our experienced Key Account Managers, representatives and merchandisers ensure an optimal performance of the A-brand at the assigned retailers. They are supported by purchasing, category management and marketing.


Jo Vos – Sales Director Retail Benelux NIKO

As Niko Group, we focus on designing and pdoducing qualitative and innovative solutions to make your home work better for you. Our solutions are sold through various sales channels. This includes the DIY sector, which is very specific in terms of go-to-market and services required. Therefore, we consciously choose to work with a service partner that specialises in this.

And who better than Eltra to take on this task! We have been working together for more than 50 years and since 2015 this has intensified into a thoroughgoing partnership. The extensive experience and knowledge of this market segment, combined with the extensive range of services, perfectly meets our needs to place our products in DIY. For example, the strong logistical flow is an absolute must in this channel. In addition, we share values such as customer orientation, respect, sustainability and transparency.

A good example of our intensive cooperation in specific projects is the new sustainable DIY packaging that is now being rolled out in the DIY market. We wish the Eltra team much success in further strengthening its position as market leader in this rapidly evolving market segment.


Interested in distributing your brand through Eltra? Please contact us via the contact form.