Private labels

To distinguish temselves from the competition, reatilers increasingly choose a private label next to the A-brand. Eltra supports the retailer in all aspects of the development of a private label. From sourcing, packaging and logistics, to category management and instore POS material.

Strong private labels


We do not only deploy our expertise in the field of sourcing and branding for our own brands. For various large retailers in the Home Improvement sector, we supply products under their private labels. These include cables, lamps and switching materials. Because in most cases we pack the products ourselves, we are very flexible and the retailer is not dependent on high MOQs from the Far East.

Our machinery has been developed in-house and provides a high degree of flexibility. If necessary for the depth of the assortment, we can also run low production runs. We can also switch quickly when sales in the shops are unexpectedly high, thus guaranteeing an excellent delivery level.

Want to know more about the possibilities? Please contact us via the contact form.